Tekken 7 Online Challenge Tournament | Promo Trailers
Studio: Bandai Namco Entertainment Role: Art Direction
Led the creation of promotional content for the premiere of the online Tekken 7 tournament circuit in collaboration with the Esports division. Art-directed and managed the production of the pre-fight hype trailers with the broadcast partner to engage the fighting game community in a virtual format in place of in-person events. This content kicked off each of the tournament’s key matches, as well as successfully promoted the tournament via social media. Editing by Andie Lee, with promo fight graphics by Jordan Koons.