Might & Magic: Elemental Guardians | Brand Overhaul
Studio: Ubisoft Role: Art Direction
Almost 1 year post launch we took a look at the art direction on all of our promotional and public facing materials and decided to relaunch it. I took the lead on creating a new design language and art direction for our updated and improved game world. The concept revolved around focusing our art across all platforms to be consistent and have a unifying theme namely our two main elements, fire and water. This meant updating our Brand Style Guide and communicating this to the departments.
This included overhauling our entire graphics package for social media, our Facebook, Twitter, Youtube and Twitch needs as well as trailer endcards and communications graphics.
Our UA assets were also updated.