Samsung 4K UHD Campaign | Sizzle Reel Graphics

Studio: Aspect Client: Samsung & Fox Role: Animation

Sony came to us at Aspect and asked us to make a graphics package to show off their at the time new 4K UHD technology. These graphics had to be made in 32bit at 4K to be able to show them on the televisions in Best Buys around the country. It was a special challenge to work in this format and having them work well with the new wider dynamic range as well as increased render times.